Software product studio

Product thinking.
Software execution.

We design and build software products that solve real business problems — from first idea to production and beyond.

SaaS · Web · AI · Automation · Integrations

app.example.com
Overview
Operations
New
Active
128
In review
24
Completed
312
  • Onboarding flowActive
  • Billing syncActive
  • Access reviewQueued
Automation
  • Invoice received
  • Data extracted
  • Approval
  • Xero
Assistant

Summarise this week's open approvals and flag anything overdue.

What we do

Software built around your business.

Technology is only useful when it solves the right problem. We combine product thinking with engineering expertise to turn ideas, inefficient processes and business challenges into practical software.

  • SaaS Products

    From MVP to production-ready SaaS platforms, we help turn ideas into products customers can actually use.

  • Business Software

    Replace spreadsheets, manual processes and disconnected tools with software designed around how your business works.

  • AI & Automation

    Use AI and automation to eliminate repetitive work, improve decision-making and create smarter products.

  • Integrations

    Connect the systems your business already relies on and create seamless workflows between them.

Selected work

Building software that does something.

A selection of products, platforms and automation solutions we've designed and built.

SaaS · Workforce Management

Do Roster

Team scheduling without the spreadsheet chaos.

A workforce scheduling platform that helps businesses manage staff availability, build rosters, automate assignments and keep teams informed — all in one place.

  • React
  • Supabase
  • Stripe
  • Edge Functions
View case study
Do Roster — Roster

AI Automation · Finance Operations

Bill Approval Automation

From invoice email to Xero — with approval in between.

An AI-assisted accounts payable workflow that reads incoming invoices, extracts their data, identifies the appropriate accounting treatment, routes them for approval and creates approved bills in Xero.

  • n8n
  • AI
  • Xero
  • Gmail
View case study
n8n — Bill approval workflow (detail)
  1. 01

    Gmail trigger

    New email

  2. 02

    Attachment filter

    PDF invoice

  3. 03

    AI extraction

    Invoice → data

  4. 04

    Xero lookup

    Supplier + duplicates

  5. 05

    Chart of Accounts

    AI classification

Gmail → AI extraction → Xero lookup → classification → approval → bill

Mobile · Learning & Assessment

Quiz & Learning App

A native mobile learning experience built around structured practice tests, instant feedback and progress through increasingly challenging assessments.

Built for Australian Citizenship Test preparation

  • iOS
  • Swift
  • SwiftUI
View case study

Practice test

Question 4 of 20

How we work

From idea to software.

  1. 01

    Discover

    We understand the problem, users and business objectives before writing code.

  2. 02

    Define

    We turn the idea into a clear product scope, user experience and delivery plan.

  3. 03

    Build

    We design, develop and test the product using modern technologies and iterative delivery.

  4. 04

    Launch

    We get the product into the hands of real users and continue improving it based on what we learn.

Why work with us

More than developers.

  • Product thinking

    We don't just build what we're asked to build. We help make sure we're solving the right problem.

  • Engineering experience

    Strong software engineering foundations mean we understand what's happening beneath the product — not just the interface.

  • Fast execution

    Small teams, clear scope and iterative delivery keep projects moving.

  • Built for reality

    We focus on software that can actually be launched, used and maintained — not just impressive prototypes.

Built with modern technology

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Swift
  • SwiftUI
  • Supabase
  • PostgreSQL
  • MongoDB
  • OpenAI
  • n8n

We choose technology based on the problem — not the other way around.

Have an idea worth building?

Tell us what you're trying to solve. We'll help you work out what to build next.

Start a conversation

No sales pitch. Just a conversation about your project.